"Three stripes are just visible against a black and white color scheme, helping reduce visual distractions caused by the shoe during competition." As of now, select pieces from the "Athlete Pack" are now available at Adidas.com and at select Adidas retailers. The collection includes sneakers for over 40 different sports.
Does Adidas have a passion for Sport?
In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 15 officially sponsored teams; signifying there is no international unifier like the passion for sport.
Why do Adidas shoes flicker?
"The flare flashes across each shoe, either onto the upper of each footwear model, or on its sole—meaning when the athlete performs, the fire effect will flicker with every movement," Ben Herath, Adidas' VP of Design for Specialist Sports, said.
